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Types of info products you can create & sell

Written By Muhammad Kashif

March 30, 2023

In today’s digital age, creating and selling information products has become a popular way to turn your knowledge and expertise into a profitable business. Information products are digital content that provides value and helps solve a problem for a specific audience. You can create and sell various information products online, from ebooks and courses to podcasts and webinars. Stay here; I will explore some of the most popular types of information products that you can create and sell.

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What info products can you create and sell? [Best 13 ideas]

Here are the 13 best products that you can create and sell.  Let’s explore.

1.   Courses

Online courses are one of the most popular types of information products that you can create and sell. They provide a structured and comprehensive learning experience on a particular topic or skill. Online courses can be delivered in various formats, including video, audio, or text-based content. The content can be self-paced, allowing students to work on the material in their way, or it can be live, with a set schedule for lessons and assignments.

Creating and selling online courses can be lucrative, as there is a high demand for quality educational content. According to a recent Research and Markets report, the global e-learning market may reach $325 billion by 2025. Furthermore, the COVID-19 pandemic has accelerated the growth of online education, with many people turning to online courses as a way to upskill or reskill during times of economic uncertainty. Therefore, creating an online course can be a great way to monetize your knowledge and skills if you have expertise in a particular field or skill.

2.   Ebooks

Ebooks are digital books that can be read on electronic devices like computers, tablets, or smartphones. They can cover multiple topics, such as how-to guides, recipe books, or novels. Ebooks can be created in various formats, including PDF, EPUB, or MOBI, and sold on online marketplaces like Amazon or Barnes & Noble.

Ebooks are an excellent option for creating and selling information products because they are relatively easy and cost-effective. According to a survey by Written Word Media, the average cost of producing an ebook is $200-$300, making it a low-risk investment. Additionally, ebooks can generate passive income, as they can be sold repeatedly without additional production costs. The rise of self-publishing has also made it easier for authors to reach a wider audience, with many success stories of authors making a living solely from ebook sales.

3.   Research Reports

Research reports provide in-depth information on a specific topic, such as market trends, consumer behavior, or industry insights. These reports can be sold to businesses, marketers, or anyone who needs detailed information on a particular subject. Research reports are typically longer and more detailed than other information products, requiring extensive research and analysis.

Research reports can be a highly profitable information product, with some reports selling for thousands of dollars. For example, a report by IBISWorld on the US Furniture Stores Industry is priced at $995 for a single-user license. The market for research reports is driven by the need for accurate and detailed information to inform business decisions. Therefore, creating and selling research reports can be lucrative if you have expertise in a particular field or are willing to conduct extensive research. However, it’s important to note that creating research reports can be time-consuming and may require significant resources, such as access to industry data or research tools.

4.   Webinars

Webinars have become popular for businesses and individuals to connect with their audience in real time. They can be used for multiple purposes, such as product demonstrations, training, or live Q&A sessions. Webinars are an effective tool for building relationships with your audience, providing valuable content, and establishing authority in your industry.

In a recent Institute of Content Marketing study, 58% of marketers use webinars as part of their content marketing strategy, and 32% consider webinars one of their most effective tactics for generating leads. This is because webinars offer a unique opportunity for businesses to keep them engaged with their audience and build trust by providing valuable information and answering questions in real-time. In addition, webinars can be recorded and repurposed as on-demand content, allowing businesses to reach a wider audience over time.

5.   Virtual Summit

A virtual summit is an online event where multiple experts in a particular field come together to share their knowledge on a particular topic. These events can be held over days or weeks and offered for free or at a cost. Virtual summits are an effective way to attract a large audience and provide valuable content from multiple experts in one place.

According to a Bizzabo Event Marketing Benchmarks and Trends Report study, 73% of marketers consider virtual events an effective marketing tool. Virtual summits allow businesses to reach more audiences and establish themselves as a thought leader in the industry. They also offer a unique opportunity for attendees to learn from multiple experts in one place, making them a valuable resource for anyone looking to expand their knowledge on a particular topic.

6.   Private Communities

Private communities are online forums or groups that allow people with similar interests or goals to connect and share ideas. These communities can be offered as part of a membership site or as a stand-alone product. Private communities effectively build a loyal audience and provide ongoing support and value to your customers.

According to a study by Higher Logic, 58% of organizations with a private online community reported increased customer retention. Remote communities allow businesses to establish a sense of community among their customers, providing a platform for discussion, support, and collaboration. This helps to build loyalty and develop long-term relationships with customers. In addition, private communities can also provide valuable feedback and insights into customer needs and preferences, allowing businesses to improve their products and services over time.

7.   Workbooks

Workbooks are a popular type of information product that can be created and sold. They are interactive guides that provide users with a step-by-step approach to learning a new skill or completing a specific task. Workbooks can be used for various purposes, such as goal setting, budget planning, or productivity improvement. They can include worksheets, checklists, and other interactive elements that help users track their progress and stay on track. Workbooks are particularly popular among coaches and consultants who want to provide clients with a structured approach to achieving their goals.

For example, a business coach may create a workbook to help clients set and achieve business goals. The workbook may include goal setting, action planning, and progress tracking sections. Using the workbook, clients can stay on track and see measurable progress toward their goals. Workbooks can also be used in online courses to supplement video content. By providing users with a workbook, course creators can help students apply what they learn and reinforce their learning.

8.   Case Studies

Case studies are another information product that can be created and sold. They are detailed analyses of a particular situation, such as a successful marketing campaign or a business turnaround. Case studies can be used to educate others on best practices or to showcase successful strategies. They can be precious in industries where success stories are rare, such as startups or small businesses.

For example, a marketing consultant may create a case study showcasing a successful marketing campaign they ran for a client. The case study may include details on the client’s business, the campaign goals, the strategies used, and the results achieved. The consultant can demonstrate their expertise and attract new clients by sharing the case study. Case studies can also be used in online courses to provide real-world examples of the concepts taught.

9.   Checklists

Checklists are simple yet effective information products that can be created and sold. They are tools that help users complete all necessary steps for a particular task or process. Checklists can be used for various purposes, such as travel planning, event organization, or project management. They are handy for tasks with multiple steps or requiring a specific sequence of actions.

For example, a travel blogger may create a checklist for planning a trip to a particular destination. The checklist may include booking flights, reserving accommodation, and purchasing travel insurance. By providing users with a checklist, the blogger can help them stay organized and ensure they don’t forget anything important. Checklists can also be used in online courses to help students apply what they learn and track their progress.

10.  Swipe Files (Templates)

Swipe files, also known as templates, can be used as a starting point for a particular project or task. They can be used to write sales letters, create social media posts, or design websites. Swipe files can save users time and effort by providing them with proven examples they can adapt to their own needs.

For example, a freelance writer may create a swipe file of sales letters that have been successful in the past. They can use the swipe file to get ideas and inspiration for their sales letters without starting from scratch. Swipe files can also be used in online courses to provide students with examples they can use to practice their skills. By providing swipe files, course creators can help students apply what they learn and build confidence.

11.  Paid Subscription Newsletter

A paid subscription newsletter is a type of info product that provides subscribers with regular, high-quality content on a specific topic or niche. These newsletters can deliver industry news, investment tips, health advice, or any other valuable information subscribers are willing to pay for. Typically, paid subscription newsletters are delivered via email or as a digital publication, and subscribers are charged a recurring fee for access to the content.

One of the benefits of creating a paid subscription newsletter is that it can generate recurring revenue for your business. By charging a monthly or annual subscription fee, you can create a predictable income stream that can help you to grow your business over time. Additionally, a paid subscription newsletter can help you to set yourself as an expert in your niche and build a loyal following of subscribers eager to receive your content.

One example of a successfully paid subscription newsletter is The Skimm, which delivers daily news updates to subscribers via email. The Skimm has grown to over 7 million subscribers and generates millions of dollars in revenue annually. The Skimm has achieved impressive success as a paid subscription newsletter by creating valuable content and building a loyal audience.

12.  Application

An application is a software program that provides users with a specific functionality or service. Applications can be sold as stand-alone products or as part of a membership site. For example, a productivity app that helps users to manage their time and tasks might be sold as a stand-alone product, while a language learning app might be offered as part of a more significant membership site that includes access to additional resources and materials.

Creating an application can be a great way to provide value to your customers and generate revenue for your business. One of the advantages of creating an application is that it can be sold at a premium price, particularly if it provides a unique or valuable service. Additionally, once you have developed an application, you can continue to generate revenue by offering updates, new features, and other improvements to your users over time.

One example of a successful application is the language learning app Duolingo. Duolingo offers a free and premium app that provides additional features and benefits. The company has grown rapidly recently and was valued at over $2 billion as of 2020. By providing a valuable service to language learners and offering a premium version of its app, Duolingo has achieved impressive success as an application.

13.  Membership Site

A membership site is an online platform that provides users access to exclusive content or services. Membership sites can be used for various purposes, including online courses, private communities, or paid subscription newsletters. The key feature of a membership site is that users must pay a fee to access its content or services.

One of the benefits of creating a membership site is that it can provide a recurring revenue stream for your business. By charging a monthly or annual fee for access to your content or services, you can create a predictable income stream that can help you to grow your business over time. Additionally, a membership site can help you build a loyal community of users committed to your brand and content.

One example of a successful membership site is MasterClass, which offers online courses taught by world-class instructors. MasterClass charges a monthly or annual fee for course access and has grown rapidly since its launch in 2015. As of 2021, MasterClass had over 100 courses available and had raised over $450 million in funding. By providing high-quality content and building a loyal community of users, MasterClass has achieved impressive success as a membership site.

Why does an Info Product need an image?

Having a well-designed image can be the deciding factor on whether a user of your website decides to make a purchase. It allows you to grab your viewers’ attention and will also serve as a means of displaying exactly what the user will receive while making the sales page appear less bland.

If you need an image designed for an info product you’re planning on selling, consider purchasing our Product Mockup package. We’ll design the image for you at an affordable price so that you can start selling your products in style without having to break the bank.

Frequently Asked Questions

How do I know which type of info product suits my business?

Consider your audience’s needs, preferences, and learning styles. For example, webinars or video courses may be the best fit if your audience prefers visual learning. If your audience prefers written content, ebooks or research reports may be better. You can also conduct market research or ask your audience to determine your business’s best type of info product.

How do I create and sell an info product?

There are many platforms and tools available to help you create and sell info products, such as Teachable, Kajabi, Gumroad, and ClickFunnels. First, create your content and package it into a format that your audience can access and use. Then, choose a platform or tool to host and sell your info product. Finally, market your product to your audience through social media, email marketing, or paid advertising.

How much should I charge for my info product?

Pricing depends on several factors, such as the value and uniqueness of your content, the length and complexity of your product, and your target audience’s willingness to pay. You can conduct market research to determine what similar info products are selling for and price your product accordingly. Consider offering a limited-time launch discount or a payment plan to make your product more accessible to your audience.

How do I ensure the success of my info product?

Create high-quality content that delivers value to your audience, and provide excellent customer service to build trust and loyalty. Ask for feedback to improve your product and marketing strategy. Promote and update your product to keep it relevant and valuable to your audience. Finally, track and analyze your sales data to make data-driven decisions and improve your product.


There are many types of information products that you can create and sell to generate income or establish yourself as an authority in your field. Whether you prefer to create courses, eBooks, research reports, webinars, virtual summits, private communities, workbooks, case studies, checklists, swipe files, paid subscription newsletters, applications, or membership sites, there is no shortage of options. You can focus on one product or combine several to offer your target audience diverse offerings. By leveraging your expertise and passion, you can create information products that help others while growing your business.

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